Leading Italian newspaper enhances reader experience with ReadSpeaker's industry-leading text-to-speech (TTS) technology.
Corriere della Sera, Italy’s leading news publication, sought to enhance its digital presence and cater to a wider audience by making its online content more accessible and engaging.
The publication recognized the potential of text-to-speech (TTS) technology to provide an alternative way for readers to consume news articles, especially for those with visual impairments, reading difficulties, or busy lifestyles who prefer audio consumption.
However, they desired two unique voices that would align with their brand identity and resonate with their audience.
Corriere della Sera partnered with ReadSpeaker to develop a custom voice solution tailored to their specific needs.
ReadSpeaker’s team of voice experts and linguists collaborated closely with the publication to create two exclusive voices, one male and one female, that embodied the brand’s personality and tone.
The custom voices were designed to sound natural, expressive, and engaging, ensuring a pleasant listening experience for users.
The implementation of ReadSpeaker’s custom voices on Corriere della Sera’s website resulted in significant benefits:
Overall, the collaboration between Corriere della Sera and ReadSpeaker resulted in a successful implementation of custom voice technology, enhancing the publication’s digital presence, improving accessibility, and fostering greater engagement with its audience.
“Engaging ReadSpeaker as a strategic partner in the development of exclusive digital voices for Corriere della Sera was a decision based on the VoiceLab team’s collaborative and consultative approach. They worked closely with us from the conceptual development phase all the way through to final delivery, providing a seamless blend of technical expertise and strategic guidance.”
— Fabio Napoli, Business Digital Director at Corriere della Sera
Corriere della Sera is the most widely circulated daily newspaper in Italy. Deeply rooted in the country’s political, economic, and cultural traditions, it is an international point of reference and considered the most authoritative due to the completeness, depth, and quality of the information it provides.